
2 day IN-PERSON WORKSHOP
MASTERING WEDDING MANAGEMENT
Your solution focused workshop to make wedding coordination fun, efficient and profitable. If you’re just getting started or ready to master management to increase profits and win back your time, in just two days you will boost your confidence and give you the tools to truly master management.
You asked. I listened.
Mastering Management is the key to higher profits, more referrals, better cash flow and a better reputation.
The Mastering Management Workshop was created to give you a simple way to learn everything you need to know about wedding management and the wedding day. One of the most popular services companies offer should be easy and profitable.
After this workshop it can be! Leave our 2 days together with confidence, support, clarity and the excitement you need to vastly improve your process, client experience, and reputation.

Ready to love your job and spend less time doing it?!
This workshop is what you need to leave more confident to serve your clients, their vendors and the venues.
You will have a step by step plan allowing you to increase your value, reduce your time trying to figure out how to set yourself and your clients up for success, improve your client experience and increase your profits.
DATES OF NEXT WORKSHOP:
Tuesday, January 21, 2025 &
Wednesday, January 22, 2025
8:30 AM- 7:00 PM
LOCATION OF NEXT WORKSHOP:
VENUE by Three Petals
Huntington Beach, California
WHAT YOU’LL LEARN:
Defining Roles in Coordination
Services & Packages
Pricing for Profit
Selling Your Services
Client Communication
Mastering the Process
Ceremony & Rehearsal
Insight from highly experienced coordinators
Q&A with like minded Coordinators
Mastering Final Details
Final Client Communication
Final Vendor Confirmations
Final Venue Confirmations
Timelines, Personal Items & Layouts
Hands on learning for day of details
Entire Wedding Day in detail
Post Wedding Follow Up
This workshop is for you if…
You LOVE Wedding days, but the weeks of coordination prior make you stressed out and time poor.
You have a craving to really improve your client experience so you can charge more.
You know this is for you because you do want to offer management but the profit margin just isn’t there right now!
You don’t have a process that ensures the venue, vendors and clients are all set up for success.
You just want to actually enjoy your job and feel confident doing it.
You want to meet more coordinators who are in the same boat, so you can grow and learn together.
ABOUT HEATHER HOESCH OLSEN
You’re probably wondering—who is this?
Hi! I’m Heather, expert wedding planner, wedding industry educator, mentor, business coach, a podcast host and someone obsessed with helping wedding planners succeed.
When I was 19 years old, I started wedding coordinating at a catering company. Each weekend I had the opportunity to execute their plans and help bring their vision to life. I was immediately hooked! I love helping people, I love celebrating life’s big moments and I love coordinating all of the people, details and timeline in a way that results in the couple and their guests having the best day ever.
I coach planners all the time who struggle to make coordination services fun, efficient and profitable. But with the right plan, you can and I can’t wait to show you how.
Management services are a key part of many businesses cash flow, growth and reputation building. I still offer these services because I love to help couples, it’s easy and fun.
Whether you are wanting to improve the services you offer, send a team member to grow your business or really refine this process to increase your value and your prices- this workshop is for you.
Why this, why now?
Because I know that you’re feeling anxious about next season and you are craving something that can actually support your goals by giving you the education, resources and community to succeed.
If you’re here, then you’re probably the person who feels like something is missing and you’re ready for something to change the way you feel about the job and allows you to actual make money.
This is your sign that it’s time to make a move so you can finally make wedding management fun, efficient and profitable!
“Heather uses her position as a wedding industry expert to lift up new and aspiring wedding planners, bring them into this amazing community she has created, and make them feel truly welcome. You'll leave with knowledge to run your business and your weddings with confidence, and with the Planner Life Community applauding your every step.”
— FALL 2019 WORKSHOP ATTENDEE
Ok let me see how well I know you:
You are looking for a renewed passion for what you do.
You are sick of searching for the answers.
You're searching for how to do this better.
You want to serve your couples well AND make more money.
You just need a plan, you just haven’t found the right thing.
The searching stops now. Learn everything you need in just 2 Days.
Leave excited, with a new process and community.
“Academy helped me build the confidence to completely shift my career path. The goals I made for my brand new business materialize (and exceed!) within my first year.”
— TAVI, Hun Events LA
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“Academy was exactly what I needed to take my wedding planning business to the next level. Heather provided so much valuable knowledge. I left with a notebook filled with real-world insights, practical tips, and valuable strategies.”
— SOPHIA, Sophia Katarina Events
