074: Wedding Content Creation with BTS Bride, Stacey Moran
PLANNER LIFE PODCAST
074: Wedding Content Creation with BTS Bride, Stacey Moran
Hi Planners!
In this episode, I sit down with Stacey Moran, the visionary founder of BTS Bride, a wedding content creation company that’s redefining how couples relive their wedding day. With a background in fashion, beauty, and social media marketing, Stacey launched BTS Bride after recognizing a gap in the wedding industry during her own wedding in 2022. Since then, her team has captured over 150 weddings and received accolades from Vogue, The Wall Street Journal, and beyond.
We dive into:
The origin and evolution of BTS Bride—from supporting vendors to serving couples directly
What it means to be a behind-the-scenes content creator
The importance of educating couples and vendors on this emerging category
Navigating vendor dynamics on the wedding day and collaborating with photographers and videographers
Key questions planners should ask before hiring a content creator
The value of capturing organic moments, not just trendy content
Why I believe a dedicated content creator is becoming a must-have for every wedding
Stacey’s shift toward balance after rapid growth, and the systems she’s now using to protect her time
If you’re a planner curious about integrating content creators into your vendor team—or a couple wondering if this service is worth the investment—this episode is packed with valuable insights from one of the leaders in the space.
Happy planning!
xo, Heather
Connect with Stacey, BTS Bride
Today’s episode is brought to you by the Planner Life Academy online course.
With over 20 years of experience, 900 weddings and events behind me, and having mentored planners for years, I took everything I’ve learned and poured it into one comprehensive online course. Whether you're just starting out or ready to level up, Planner Life Academy gives you the tools to build a sustainable, successful planning business—from systems and templates to client guidance and leadership.
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